Instant quote site
Homeowners put in their address and see a real price range on the spot. Your team gets a warmer lead and knows the number they saw.
Closes leak 1
Lead control for roofing contractors
You paid for the lead.Somebody else signed the roof.
Rake finds where your paid leads leak between the ad click and the signed contract, then installs the fix. Built by two guys from roofing: one ran operations for an $8M shop, the other sold roofs.
If it isn't worth fixing, we'll tell you.
Owner view
Every lead, from ad click to signed job.
The leak
Most roofers don't have a lead problem.
They have four leaks between the click and the contract. Every one is a lead you already paid for.
- Ad click
Leak 1
Slow first touch
The form comes in at 7pm and the first call goes out the next afternoon. By then they've talked to two other roofers.
- Appointment set
Leak 2
No-shows
The appointment gets set, nobody confirms it, and your rep drives out to an empty driveway.
- The sit
Leak 3
No follow-up after the sit
They didn't sign at the kitchen table, and nobody has called them since.
Leak 4
The quoted pile
Months of quotes nobody has touched. Some of those homeowners still need a roof, and they'll buy it from whoever calls.
- Signed job
What we install
We build the system. Your people keep making the calls.
Fast first touch
Every new lead gets a text within minutes and lands in front of your own setters to call. Appointments get confirmed before anyone drives out.
Closes leaks 1 and 2
Quoted-pile reactivation
Follow-up after every sit, plus a steady pass back through old quotes, so homeowners who still need a roof hear from you first.
Closes leaks 3 and 4
Ad spend to signed job tracking
Every lead tied to the ad that brought it, all the way to the signed contract. You see what a signed job really costs you and where the rest leaked.
Shows all four
Ad spend to signed job
One morning view. No hunting.
Lead control
Example roofing co.
Ad spend
$4,200
New leads
61
Called in 5 min
92%
Appointments
24
Show rate
83%
Signed jobs
7
Cost per signed job
$600
Example numbers, not client data.
What needs attention
2 leads from last night still waiting on a first call
3 appointments tomorrow not confirmed
9 quotes older than 30 days with no follow-up
1 ad bringing leads that never book
Every item on that list is a lead you paid for. Rake puts it in front of someone before it goes cold.
Running now
Built for a New Jersey roofer.
An owner-run roofing company spending on Facebook and Instagram ads. We keep their name private, and we'll walk you through the real setup on the call.
The instant quote site their ads point to
Server-side tracking on every ad click, so nothing depends on a pixel firing
One funnel from ad spend to signed job, pulled from the lead and CRM tools they already use
Their Facebook and Instagram campaigns, with every ad approved by us before it runs
How it works
Audit first. Then we build.
01
Free lead-control audit
We look at your ads, your site, your quote flow and how fast leads get a call, then show you where they leak. It's yours to keep whether or not you hire us.
02
Fixed-fee install
We build the pieces that fix your biggest leaks, scoped to what the audit found and priced before we start.
03
Smaller monthly retainer
We keep it running, watch the numbers with you, and tune it as your ads and your season change.
Who you'd be talking to
Two of us. We take every call ourselves.
Joe Biaselli
Ran operations at an $8M roofing company, effectively the COO. Designs everything Rake puts in front of a homeowner.
Chris Boland
Sold roofs after twelve years in restaurants, the last few as a general manager. Builds the systems.
Rake by 2Stack
Got a few minutes to talk it through?
Book the audit and we'll look at your ads, your site and how fast your leads get a call before we talk.
If now's not the time, we totally get it. The audit will still be here.
Book the free audit